Today, more brands than ever are creating cruelty free and vegan beauty. Whether brands are proudly wearing the Leaping Bunny logo on their products to indicate that they are cruelty free, or are completely vegan – cosmetic companies are becoming more aware and active in making makeup more ethical.
What’s the difference between Cruelty Free and Vegan?
For a product to be vegan, it must not contain any animal products or by-products or be tested on animals. Cruelty free means that the ingredients and final product were not tested on animals.
Read on to see the list of cruelty free and vegan brands available at Debenhams…
Kat Von D
Kat Von D are a strictly cruelty free brand, with many of their makeup collections also being vegan. As stated on the Kat Von D Beauty website, the following collections and shades are vegan.
These Collections are Vegan!
- Alchemist Holographic Palette
- Everlasting Liquid Lipstick
- Everlasting Lip Liner
- Ink Liner
- Lock-It Blotting Powder
- Lock-It Brightening Powder
- Lock-It Concealer Crème
- Lock-It Edge Concealer Brush #40
- Lock-It Edge Foundation Brush #10
- Lock-It Liquid Foundation
- Lock-It Makeup Setting Mist
- Lock-It Powder Foundation
- Lock-It Precision Powder Brush #25
- Lock-It Setting Powder
- Lock-It Setting Powder Brush #20
- Shade + Light Face Contour Brush
- Shade + Light Eye Contour Brush
- Studded Kiss Lipstick
- Tattoo Liner
These Shades are Vegan!
- Metal Crush in “Doce”
- Metal Crush in “Electric Warrior”
- Metal Crush in “Paranoid”
- Metal Crush in “Thrasher”
- Metal Crush in “Thunderstruck”
Murad
Murad never test on animals or use ingredients that have been tested on animals, and only test on humans. As stated on their website, some of their products do contain animal by-products.
NYX Professional Makeup
NYX Professional Makeup are committed to not testing on animals and are acknowledged by PETA as a cruelty free brand.
Urban Decay
Urban Decay offer a wonderfully wide range of completely vegan and cruelty free products from their brand. As stated on the Urban Decay website, these are the products which are both vegan and cruelty free.
- All Nighter Long Lasting Makeup Setting Spray (original and travel size)
- Naked Skin Weightless Ultra Definition Liquid Foundation
- Naked Skin Ultra Definition Powder Foundation
- Naked Skin Colour Correcting Fluid
- All Nighter Liquid Foundation
- Troublemaker Mascara (original and travel size)
- Chill Cooling and Hydrating Makeup Setting Spray
- De-Slick Oil Control Makeup Setting Spray (original and travel sized)
- Brow Box Brow Powder Wax & Tools
- Beached Bronzer
- Afterglow 8-Hour Powder Highlighter
- B6 Vitamin Infused Complexion Prep Priming Spray
- Quick Fix Hydra-Charged Complexion Prep Priming Spray (original and travel sized)
- Liquid Moondust Cream Eyeshadow
- Pro Brushes Smoky Crease Brush
- Pro Brushes Large Blending Brush
- Pro Brushes Large Eyeshadow Brush
- Pro Brushes Domed Concealer Brush
- Pro Brushes Iconic Eyeshadow Brush
- Pro Brushes Flat Eyeshadow Brush
- Pro Brushes Smoky Smudger Brush
- Pro Brushes Tapered Blending Brush
- Pro Brushes Moondust Brush
- Pro Brushes Eyeshadow Contour Brush
- Pro Brushes Detailed Smudger Brush
- Pro Brushes Tightline Brush
- Pro Brushes Angled Eyeliner Brush
- Pro Brushes Angled Brow Brush
- Pro Brushes Precise Eyeliner Brush
- Pro Brushes Essential Eye Tool
- Pro Brushes Large Tapered Foundation Brush
- Pro Brushes Large Powder Brush
- Pro Brushes Large Tapered Powder Brush
- Pro Brushes Finishing Powder Brush
- Pro Brushes Optical Blurring Brush
- Pro Brushes Diffusing Highlighter Brush
- Pro Brushes Diffusing Blush Brush
- Pro Brushes Flat Optical Blurring Brush
- Pro Brushes Contour Definition Brush
- Pro Brushes The Finger Brush
- Pro Brushes Detailed Concealer Brush
- Pro Brushes Angled Lip Brush
- Pro Brushes Medium Eyeshadow Brush
- Perversion Waterproof Fine Point Eye Pen
- 24/7 Troublemaker Mascara and Eye Pencil Duo
bareMinerals
Every single item by BareMinerals is completely cruelty free and they have stated that they do not work with any manufacturers that do animal testing. The bareMinerals natural haired brushes are made from Goat and Pony hair, although they say that no animals are harmed in the making of their brushes. In addition to their natural hair brushes, bareMinerals also have a lovely range of synthetic brushes.
The following products from bareMinerals are vegan.
- ORIGINAL LOOSE POWDER FOUNDATION SPF 15
- LOOSE POWDER CONCEALER SPF 20
- WELL RESTED UNDER EYE BRIGHTENER SPF 20
- GEN NUDE MATTE LIQUID LIPCOLOR
- STATEMENT MATTE LIQUID LIPCOLOR
- GEN NUDE PATENT LIP LACQUER
- LASHTOPIA MEGA VOLUME MINERAL-BASED MASCARA
- ONE FINE LINE MICRO DEFINING LINER
- LASH DOMINATION INK EYELINER
- COMPLEXION RESCUE TINTED MOISTURIZER SPF 30
- BAREPRO PERFORMANCE WEAR POWDER FOUNDATION
- CORRECTING CONCEALER SPF 20
- BARESKIN COMPLETE COVERAGE SERUM CONCEALER
- BAREPRO 16-HOUR FULL COVERAGE CONCEALER
- BLEMISH RESCUE SKIN-CLEARING SPOT CONCEALER
- MINERAL VEIL FINISHING POWDER
- MINERAL VEIL FINISHING POWDER SPF 25
- MINERAL VEIL FINISHING POWDER – ILLUMINATING
- MINERAL VEIL FINISHING POWDER – HYDRATING
- BARESKIN PERFECTING VEIL
- PRIME TIME FOUNDATION PRIMER
- PRIME TIME BRIGHTENING FOUNDATION PRIMER
- PRIME TIME BB PRIMER-CREAM SPF 30
- COMBO CONTROL MILKY FACE PRIMER
- GOOD HYDRATIONS SILKY FACE PRIMER
- BRONZER
- HIGHLIGHTER
- SKINLONGEVITY VITAL POWER DAY CREAM SPF 30
Illamasqua
Many of Illamasqua’s beautiful products are both vegan and cruelty free. From their signature Skin Base foundation to their famous Eyebrow cake, read the complete list of their vegan makeup products below, as stated on their website.
- Matte Veil Primer
- Skin Base Foundation (various shades)
- Gel Sculpt in shade Silhouette
- Eyebrow Cake (various shades)
- Nail Varnish (various shades)
- Angled Brush
- Highlighting Buffing Brush
- Eyeshadow Blending Brush
- Blush Up Brush
- Precision Gel Liner in shade Infinity
- Beyond Veil Primer
- Powder Eye Shadow in shade Enchantment
- Beyond Skin Gift Set
- Powder Eye Shadow in shade Superstitious
Marc Jacobs Beauty
Marc Jacobs do not test on animals and will not sell in countries where it is required to test on animals. That being said, they do not call themselves a vegan brand as a small amount of their products contain ingredients such as beeswax.
Too Faced
All products by Too Faced are proudly 100% cruelty free. Their brushes are even made from soft teddy-bear hair rather than animal hair! A generous amount of their products are also vegan! As stated on their website, see their list of Vegan products here.
- Better Than Sex Mascara
- Born This Way Foundation – all shades
- Brownie Brow Pencil – Browne-y
- Brownie Brow Pencil – Blonde-y
- Chocolate Soleil Matte Bronzer – Regular & Milk
- Chocolate Soleil Matte Bronzer – Dark Chocolate (old pack)
- Chocolate Gold Soleil
- Cocoa Contour Palette (Original, NOT Deep)
- Diamond Light
- Festival Refresh Makeup Spray
- Glitter Pop Peel Off Eyeliner (all shades)
- Hangover Primer
- Lip Injection Lip Plumping Lip Gloss
- Lip Injection Extreme
- Love Light (all shades)
- Magic Crystal Mysical Effect Lip Topper – Mermaid Tears (ONLY)
- Mascara Melt Off
- Melted Liquified Long Wear Lipstick (all shades)
- Melted Metal Liquified Long Wear Lipstick (all shades)
- Melted Gold Liquified Gold Lip Gloss
- Melted Latex (all shades)
- Primed & Poreless Pressed
- Sketch Marker – Black
- Sketch Marker – Charcoal Black
- Sketch Marker – Deep Espresso
- Sketch Marker – Smokey Emerald
- Sketch Marker – Deep Navy Blue
- Sketch Marker – Sky Blue
- Sketch Marker – Steel Blue
- Sketch Marker – Papaya Peach
- Sketch Marker – Canary Yellow
- Sketch Marker – Pure White
- Sweetheart Bronzer
- Sweethearts Perfect Flush Blush (all shades)
- Sweet Peach Creamy Peach Oil Lip Gloss (all shades)
- Kabuki Brush (Teddy Bear Hair)
- Magic Rainbow Strobing Brush
Buxom
Similarly to bareMinerals, every product by Buxom is completely cruelty free and they have stated that they do not work with any manufacturers that do animal testing. The Buxom natural haired brushes are made from Goat and Pony hair, although they say that no animals are harmed in the making of their brushes. In addition to their natural hair brushes, Buxom also have a lovely range of synthetic brushes.
Korres
Korres are absolutely against animal testing and will not test any ingredients or products on animals. In fact, their website says that all of their tests are performed using synthetic skin cells or human volunteers under the surveillance of a dermatologist! They also state that they will not hire outside companies that test of animals or sell in countries that require animal testing.
ELEMIS
A number of Elemis products are vegan, being completely free of animal product and plant based. As shown on their website, see their skincare products which are vegan below.
- Gentle Foaming Facial Wash
- White Flowers Eye and Lip Makeup Remover
- Total Glow Bronzing Moisturiser For Face
- Biotec Skin Energising Day Cream Sensitive
- Devils Mint Body Scrub
- Sweet Orchid Body Cream
- Gentle Foaming Facial Wash
- Japanese Camellia Body Oil Blend
- Pro-Definition Eye and Lip Contour Cream
- Biotec Skin Energising Day Cream Combination
- Rehydrating Rosepetal Cleanser
- Total Glow Bronzing Body Lotion
- Musclease Active Body Oil
- Anti-Fatigue Day Cream for men
- Superfood Facial Wash
- Superfood Day Cream
- Nourishing Omega-Rich Cleansing Oil
- Smart Cleanse Micellar Water
- Superfood Night Cream
- Superfood Facial Oil
- Pro-Collagen Marine Mask
- Pro-Collagen Marine Cream
- Pro-Collagen Marine Oil
- Pro-Collagen Neck & Décolleté Balm
- Pro-Definition Facial Oil
- Nourishing Omega-Rich Cleansing Oil
- Cleansing Micellar Water
- Pro Collagen Super Serum Elixir
- Biotec Skin Energising Cleanser
- Biotec Skin Energising Night Cream
- White Brightening Dark Spot Corrector
- Dynamic Resurfacing Gel Mask
- Clarity Perfume Oil
- Sweet Orchid Shower Cream
- Hydra-Boost Serum
- Pro-Radiance Illuminating Eye Balm
- Smooth Result and Shave Beard Oil
- Pro-Collagen Marine Cream for Men
- Dynamic Resurfacing Serum
- Calm Perfume Oil
- Fortitude Perfume Oil
- Sleep Perfume Oil
- Embrace Perfume Oil
- Peptide4 Night Recovery Cream Oil
- Pro Definition Day Cream
- Dynamic Resurfacing Day Cream
- Embrace Bath and Shower Oil
- Fortitude Bath and Shower Oil
- Soothing Apricot Toner
- Frangipani Monoi Body Cream
- Pro-Collagen Oxygenating Night Cream
- Fruit Active Rejuvenating Mask
- Aching Muscle Super Soak
- Herbal Lavender Repair Mask
- Hydra Balance Day Cream
- Tea Tree SOS Spray
- Hydra Boost Day Cream
- Hydra Nourish Night Cream
- Absolute Eye Serum
- Balancing Lavender Toner
- Rehydrating Ginseng Toner
- Pro-Collagen Hydra Gel Eye Mask
- Pro Collagen Advanced Eye Treatment
- Pro Collagen Marine Cream Ultra Rich
- Frangipani Monoi Salt Glow
- Frangipani Monoi Shower Cream
- Pro Collagen Marine Mask
- Instant Refreshing Gel
- Maximum Moisture Day Cream
- Frangipani Monoi Body Oil
- Liquid Layer SPF 30
- White Brightening Even Tone Lotion
- Pro Collagen Eye Renewal
- Pro Radiance Illuminating Flash Balm
- Dynamic Resurfacing Facial Wash
- Gentle Rose Exfoliator
- White Brightening Even Tone Serum
- Absolute Eye Mask
- Cellular Recovery Skin Bliss Capsules
- Dynamic Resurfacing Night Cream
- White Brightening Even Tone Cleanser
- Revitalise Me Shower Gel
- Quiet Mind Temple Balm
- Daily Moisture Boost for Men
- SOS Survival Cream
- Skin Soothe Shave Gel
- Time Defence Eye Reviver
- SOS Emergency Cream
- Deep Cleanse Facial Wash for Men
Laura Geller
As stated on their website, Laura Geller do not and will not test on animals making all their products cruelty free. But, some of their products do contain animal product, making them not vegan.
Aveda
Aveda has been a cruelty free brand since their founding in 1978 and while their products are not certified vegan, the overwhelming majority of Aveda products contain no animal-derived ingredients. A very small number of products may include ingredients such as beeswax, honey, or whey-based protein.
Hi are you 100% sure Bare minerals are Cruelty free? My daughter asked on the beauty counter in 2015 and was told they weren’t! Obviously this could be a recent update
Hi Tori,
Thanks for your question!
I can confirm that bareMinerals are 100% cruelty free. Although they are cruelty free, please note that their website states "bareMinerals natural haired brushes are made of Goat and Pony. Please note that no animals are harmed in the process of making our brushes. For our customers who chose not to use animal haired brushes we do offer a variety of high end synthetic brushes".