We’re pleased to announce that MAKE UP FOR EVER will soon be available exclusively at Debenhams from mid May.


Leading make up artist Dani Sanz is the mastermind behind MAKE UP FOR EVER which has fast become a ‘go-to brand’ beauty addicts. Dani created the brand after she became disillusioned by the poor quality of make up used at backstage shows. Starting in her kitchen, she experimented with formulas, textures, concepts and colours and soon stole the spotlight with her make up creations that caught the eye of beauty professionals and make up artists worldwide. MAKE UP FOR EVER offers a broad product line that covers all spectrums of make up and uses innovative, high-tech formulas that makes them centre of attention.

Here’s a sneak peak of all the amazing products you can expect to see….
Screen Shot 2015-04-14 at 14.40.04



  1. by karen phippard on April 14, 2015  5:33 pm Reply

    This is THE Best news this year for me.!! Love the brand and stock up when I go to the states.
    Thank you! Thank you Debenhams. Will you put in the press the exact date? Karen

    • by Skye on April 15, 2015  12:19 pm Reply

      Hi Karen,

      We will be launching a page to sign up for updates on our website shortly. Please check our website over the next few weeks: ////


  2. by sue on April 20, 2015  9:46 pm Reply

    OMG! I am so excited 'make up forever 'is coming to Debenhams, I've loved this range since we visited America years ago, but it is so difficult to get in the UK! Hope they are going to stock the whole range! xx

  3. by debbie on April 26, 2015  8:03 pm Reply

    I have emailed your customer services to ask if the make up forever brand will be in my local store and if not which stores will it be in so I can go and test and buy...
    However, they were useless......after several frustrating emails the replies I got were.....not in my store or any near me .
    they then suggested I go my local store to see the personal shopper ..why when they are not stocking it.!!!!
    I asked exactly what stores were stocking it to be told they cant advise me as cant do a store location in post codes ????
    Then finally to be told call customer service ????
    I live in Northampton so is it going there or the bigger store at Milton Keynes ??
    Can you please advise me //

    • by Sarah on April 27, 2015  1:01 pm Reply

      Hi Debbie,

      Thanks for getting in touch. Unfortunately Make up Forever is only available in Oxford Street store but it will be available online at from mid May.


  4. by Lindsey on May 5, 2015  6:51 pm Reply

    Oh no! So much for 'stores up and down the country' as stated in the Cosmopolitan announcement. Will there be samples of foundation supplied or refunds/exchanges if the shade is not suitable? Bit hard to purchase a foundation shade on the Internet without trying it first and not nice to pay over £30 on a foundation and it not be the right shade.

    • by Sarah on May 11, 2015  9:07 am Reply

      Hi Lindsey, we will be offering a 'Try Me Sample' with selected products. Please keep checking back for the launch in mid May for more information. Many thanks

  5. by blair on May 12, 2015  9:55 pm Reply

    When exactly is midmay and will I have to spend a certain amount to get a try me sample to find my shade as I don't know my shade and I live in Scotland x

    • by Skye on May 13, 2015  11:14 am Reply

      Hi Blair,

      It's very soon... please check out our countdown for the exact date, here.
      You can sign up for updates about when the product is arriving.
      The try me sample will only be available on selected products- please visit the site on 19th May to see which products you can try.

      I hope you enjoy Make Up For Ever!


  6. by SAMANTHA on May 19, 2015  1:53 pm Reply

    When will this make up forever be available to buy on line

    • by Sarah on May 19, 2015  1:55 pm Reply

      Hi Samantha

      Great news! Make Up For Ever is now available. Shop the collection here ////

      We hope you enjoy shopping with us for Make Up For Ever.

  7. by Joanne on May 20, 2015  5:41 pm Reply

    Is MUF staying in debanhams for good?

    • by Skye on May 26, 2015  2:26 pm Reply

      Hi Joanne,

      Yes, we're very pleased to say MUFE will be available at Debenhams for the foreseeable future.


  8. by Kate Ray on June 2, 2015  9:55 pm Reply

    Is there any plans for MUFE to be available to Irish customers?

    • by Skye on June 17, 2015  9:44 am Reply

      Currently it is only available online and in our Oxford Street store but we will keep you posted if we have anymore news regarding MUFE.

  9. by Sam on June 4, 2015  12:38 pm Reply

    Why is Make-up Forever only being stocked in London? We could already get it in London from PAM. Are you accepting foundation returns from online orders if the colours don't match or at least the option to receive samples? I was so excited to hear that it was being stocked in Debenhams up and down the country and it's really dissapointing to see this was completely untrue.

    • by Sarah on June 8, 2015  11:39 am Reply

      Hi Sam

      We're sorry that you're disappointed. Please bare with us, we are trying to get MUFE stocked outside of London too and will keep you posted. Unfortunately, we can not accept returns if the product has been opened. We are looking into sampling with foundation but it's currently not available at the moment. Please bare with us. Many thanks, Debenhams Beauty Club

  10. by Kirsty on July 1, 2015  11:46 am Reply


    I agree with the others. I live in Australia and originally from Scotland. I am back on holiday to get married and popped into Debenhams in Glasgow city centre to be told that they don't stock it and the girls were less than helpful when I asked about getting my foundation matched up to a slightly darker shade. The online tool is less than ideal as don't even think you could match the colours up for a plastic doll.
    Debenhams please pick your game up and stock it in more stores or offer free samples to go with product. Too many $$$ to waste if not correct colour!

    Kind regards,


    • by Sarah on July 6, 2015  10:00 am Reply

      Hi Kirsty

      We totally understand your frustration. Please bare with us, we are trying to get Make Up Forever stocked in to more stores and extend our sampling campaign online. We will keep you posted on our blog.

      Many thanks

      Debenhams Beauty Club

  11. by Danielle on July 2, 2015  10:26 pm Reply

    If i were to return an unopened product because its not the right shade, can i return it to any Debenhams even if that specific store does not stock the brand??

    • by Sarah on July 6, 2015  10:41 am Reply

      Hi Danielle, If you buy the product online then you can return it to any store. For more information click here ////

      Many thanks

      Debenhams Beauty Club

  12. by Beverley Lutfy on October 16, 2015  3:56 am Reply

    Your style is really unique in comparison to other folks I've read stuff from. Thanks for posting when you have the opportunity, Guess I will just bookmark this site.

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  14. by Nicola Bull on May 3, 2016  2:18 pm Reply

    Can you tell me what stores in the UK stock it please

    • by Skye on September 12, 2016  10:10 am Reply

      Hi Nicola,

      Kat Von D will be available at Oxford Street from 5th October and Lakeside later this year. See our dates for your diary post and follow our social channels for more updates: //

      Best Wishes


  15. by Vicki on August 13, 2016  11:32 pm Reply

    What about colour matching foundation? Can I call the Oxford street store for help? I wanna match to what I wear at the moment in Estée Lauder but really need advice. Can you help? Thanks!

    • by Skye on August 16, 2016  4:39 pm Reply

      Hi Vicki,

      If you head to the Estee Lauder counter in Oxford Street they will be able to colour match your foundation.



  16. by Vicki on August 20, 2016  11:16 pm Reply

    Ah. But I'm in Scotland! Hence why I was wondering if I could call and match to my ELDW. Thanks!

    • by Skye on August 24, 2016  3:32 pm Reply

      Hi Vicki,

      They should be able to colour match your Estee Lauder foundation in store in Scotland.

  17. by Neeka on September 8, 2016  8:08 pm Reply

    Is the Manchester counter open yet? I saw it advertised in the window.

    • by Skye on September 26, 2016  9:31 am Reply

      Hi Neeka,

      If you contact the store directly on: 0844 561 6161 - they will be able to provide you with more information.

      Best Wishes


  18. by Emma on February 14, 2017  4:23 pm Reply

    Is make up forever now stocked at lakeside thurrock or is it still only oxford street

    • by Skye on February 27, 2017  11:54 am Reply

      Hi Emma,

      If you contact your local store they will be able to let you know.

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