Congratulations to the Winning Fragrances

Known as the ‘Oscars’ of the fragrance industry, the 24th annual Fragrance Foundation Awards 2016 took place at one of London’s most popular venues – The Brewery in the City of London.

The glitzy and glamorous event was attended by over 550 industry guests including a host of celebrities such as Oliver Cheshire, Laura Predalska, Lilah Parsons & Jenny Packham.

There were 20 Award categories and the evening culminated with the announcement that Decadence by Marc Jacobs had been chosen as Best New Fragrance for Women and Sauvage by Dior had won in the Best New Male Fragrance category & The Ultimate Launch.


Dior – Sauvage
The Ultimate Launch
Best New Male Fragrance
Readers’ Choice for Men


Decadence – Marc Jacobs
Best New Female Fragrance 




One Million Cologne – Paco Rabanne
People’s Choice for Men 


Black Opium EDT
People’s Choice for Women


TOM FORD Private Blend Fleur de Portofino – TOM FORD
Best New Female Fragrance in Limited Distribution


ICON – Dunhill London
Best New Male Design & Packaging

Best New Female Design & Packaging
Best New Female Print Campaign

L’Homme Idéal Cologne – Guerlain
Best New Male Commercial 

Chance Eau Vive – Chanel
Best New Female Commercial

Dark Rebel – John Varvatos
Best New Male Print Campaign

All the proceeds raised from the glitzy evening’s auction and raffle prizes, generously donated by supporters of The Fragrance Foundation, will go to Look Good Feel Better, supporting women with the visible signs of cancer & Fifth Sense who support smell and taste disorder sufferers across the world.

The late revelers’ VIP ‘After-Show’ party where DJ Sophie Lloyd kept everyone dancing until the early hours.

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