Discover theBalm

We’re pleased to announce that theBalm is now available online and in selected stores at Debenhams.

theBalm cosmetics boasts a complete line of makeup. With a “beauty in five minutes” philosophy, theBalm’s multi-use, mega fabulous products have become popular across the globe, offering quick fixes and wondrous solutions for a wide range of beauty wants and needs.

The company’s wearable colours and fantastic formulas allow women to release their inner artist so they can look and feel fabulous.

In 2004, Marissa Shipman, founder of theBalm, realized there were a few simple products she needed to help her look and feel glam all the time-and if she needed them, other women did too… Marissa decided to indulge her cosmetic curiosities and went to Amazon where she bought 11 books on how to make makeup and started mixing in her kitchen. “I went makeup crazy. I incorporated the company, worked out a budget, hired a chemist and designed a website.” She began integrating anti-aging ingredients, triple-milled pigments, fabulous scents…and theBalm was born.

Fast forward ten years, you can now find theBalm’s Paraben and Cruelty-Free products worldwide.

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Why I love the balm…the first thing you’ll notice about theBalm is it’s quirky, retro packaging and fun names, for instance Down Boy Blush, Schwing Liquid Liner and Brow Pow Eyebrow Powder.

Here’s a rundown of a few of my faves:

Nude Dude Eyeshadow Palette
Get a quick look using any combination of these triple-milled shadows or dress up your look by adding water to transform your favorite shades into loyal liners. This total package includes 12 full-bodied shadows that can be worn alone or layered for added intensity.


Balm Girls lipsticksLipstick, Foxy Pout
Balm Girl lipsticks are highly pigmented and I love the nourishing properties that keep my lips feeling wonderfully moisturised throughout the day.

Bahama Mama Bronzer

This Matt bronzer creates the look of beautifully tanned skin without any orange undertones for a fresh off the beach glow. Bahama mama also doubles as the perfect contour powder and matt brown eyeshadow.

INSTAIN Long Wearing Blush
This long-wearing, STAINING powder blush is a fashion must have! With six shades, perfect for all seasons and skin tones, it will give your cheeks colour that won’t quit.

Shop theBalm

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