Estee Lauder’s New Girl…Kendall

You can’t miss her… whether it’s interacting with her impressive 30 million fans across Instagram, Twitter and Facebook, gracing the catwalk shows of some of the most prestigious designers including Marc Jacobs, Balmain, Dolce & Gabbana and Fendi (to name just a few), appearing on high-end ad campaigns, being photographed by some of the industry’s most influential photographers – and gasp, Kendall Jenner has now recently been announced as the new face of Estee Lauder.

This enviable accolade is the Oscars of the beauty world and since her meteoric rise, unique style and stunning looks has wowed the world, there’s no wonder Estee Lauder has snapped her up.

“It honestly feels like a dream to represent such an iconic beauty brand — it is an incredible honor and quite humbling,” said Kendall Jenner. “I found out when I was backstage at Paris fashion week, and all this time I’ve had to keep the news top secret. I am so excited to share it now and be part of Estée Lauder,” said Kendall.

Kendall will appear in digital, TV and print advertising campaigns and play an active role in creating social media content that will live on Estée Lauder’s channels as well as her own.

“Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way,” said Jane Hertzmark Hudis, Global Brand President, Estée Lauder.  “She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world.”

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