Exclusive Interview with Alexa Chung for nails inc.

Last week Debenhams Oxford Street was buzzing with excitement for the exclusive PA by the stunning Alexa Chung.

Chung joined us in store for the launch of the Alexa nail polish range in collaboration with nails inc. Wearing a baby pink skater dress, Chung added a sexy twist by dressing her up nails in Black Silk for a look that was feminine with an edgy twist. We loved it.

I caught up with Alexa to find out more about one of the best celebrity hook-ups out there.












Sarah Sian: How did you get involved with such an exciting collaboration?
Alexa Chung: I wore the leather effect nail polish and I was going to the Met Ball and wore a leather dress thought it would be cool to keep the leather theme going. A nail expert from nails inc came to do my nails and I met Thea the founder of nails inc and that’s how it all really started.

Sarah: What’s the inspiration behind the collection?
Alexa: Nails inc are really good at being fashion-forward and I love fashion so we came up with the concept of something that is based around clothes and fabric which was the obvious choice and that’s when we started to look at different textures and finishes. Nails inc are really clever, they’re really playful but at the same time all their polishes are really classy and wearable.

Sarah: Do you have a favourite from the collection?
Alexa: I love the Cashmere one. It’s really subdued but at the same time interesting and goes with everything. Black Silk is a fave especially when I wear girly, pretty outfits. It gives the overall look a cooler edge.

Sarah: How often do you get your nails done?
Alexa: My nails grow really fast so have to get my nails done every 10 days.

Sarah: Do you have any top nail tips?
Alexa: I always do it in three broad strokes, one down the middle and then two at the side. Other than that, stay really still to avoid those annoying smudges. I also like to mis-match nails rather than sticking to one colour.

Sarah: Everyone looks to you for your nail art. Which one has been your favourite?
Alexa: I once had a glitter mermaid fade which I loved, ‘The day of the dead’ was fun with with skulls and the classic smiley face and hearts. There’s so many to choose from and they just add some fun to everyday outfits.

Sarah: What do you think about the Nails inc nailkale line?
Alexa: It’s so clever, taking the food trend and adopting it to a nail polish collection is just so clever. By adding Kale to the formulations you can get stronger, healthier nails which is great if you change your nail colour as often as I do.

Sarah: We know you’re a fan of eyeliner as well as nails. But, if you were marooned on a Desert Island which one couldn’t you most live without?
Alexa: That’s a hard one, to be honest I can’t choose, I would need them both.

Sarah: What are your top beauty tips to looking so flawless?
Alexa: Moisturise….a lot.

Sarah: Will there be another collaboration with nails inc?
Alexa: Yes, we’re working on it now so watch out for the big reveal. It’s going to be really exciting and different to the fabric inspired nails we’ve just launched.

Shop the Alexa nail polish range
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