Find your perfect fragrance match online

Whether it be tinder, match or e-harmony we all know the basics of what we like and don’t like in a person. Is it tall dark and handsome or blonde curvy and petite, a potential new suitor can be defined by our past or present experiences, lifestyle choices, needs and wants.

The same principle applies to buying fragrances online. Even though you can’t smell it, you’ve most probably got some idea of what you want. For instance, do you like the look of the bottle, is it similar to the one you’ve worn before, do they have something in common e.g. are they from the same fragrance family or does it reflect your personality?

Then there’s the name itself. You are more likely to be seduced into buying a fragrance with an attractive name. Some of us like to go directly to renowned brand names like Dior which is synonymous with glamour or Yves Saint Laurent for the haute couture aspect. Others might look for specific words that can stir feelings and emotions like Daisy Dream by Marc Jacobs, Romance by Ralph Lauren or Euphoria by Calvin Klein.

After the initial wow factor of finding a beautifully packaged bottle with an enticing name, it’s time to dig a little deeper and really find out what the fragrance is really like. Perfume houses are clever in that they evoke a sense of smell by matching notes to certain hobbies, interests and feelings. For instance, if a fragrance has the word ‘Sport’ in the title, the notes will be fresh and zesty and created for the avid gym goer or keen adventurer whilst a fragrance with references to the word floral or bouquet lends itself to romance. So, even without smelling it, you can start to imagine the aromas that are associated with the descriptions.

When reading descriptions you’ll come across Top Notes, Middle Notes and Base Notes which are classified by the rate of evaporation and the strength of the perfume odours when it touches your skin and evaporates. Top Notes are the scents that you can smell as soon as you apply the perfume. They instantly give you an initial impression of the perfume, but it lasts for a very short time. Heart or Middle Notes describes the smells that emerge after the top notes have disappeared. The heart note complements the sharpness from the top notes and they are usually more mellow and smoother. Base Notes are the smells that develop slowly and will linger until the end of the day.

So now we go a step further and start to consider the concentration of a fragrance. In the online dating world this could be seen as the equivalent to the type of commitment you’re looking for when you date. When you get to this point, you will have already found out quite a lot of information about the fragrance/guy but it’s time to continue and really narrow down your choice. Do you prefer the tall, bold and intense man or someone that’s a little bit more laid back chilled and care-free? In fragrance you have an array of options: Colognes are like Mr Casual, they focus on the top notes which don’t last long but are refreshing and laid back. An Eau de Toilette is your ‘always reliable’ type of man, it’s slightly more intense with a balance towards top and heart notes and a little more long-lasting. An Eau de Parfum is the more distinguished and refined sort, the one that takes it’s time to develop once the top notes have died away and the middle and base notes become more noticeable. Finally there’s ‘The One’, the prestigious Parfum which is also known as perfume extract. Parfum is superior in quality and because of the high concentration of essences you don’t need to use much. Oh, and the other plus is that it’s long-lasting – up to 8 hours.

Research is key to buying a new fragrances online. Fragrances are often referred to as fitting into certain family classifications such as Floral, Citrus, Fougere, Oriental and Chypre. For fragrance addicts these families will mean something to you but as Jo Fairley, Co-founder of the Perfume Society reinforces when it comes to shopping online, ‘If you don’t know what families or notes of fragrances you like, look at the descriptions that perfume houses use: do they say it’s ‘romantic’, or ‘energetic’, or ‘classic’, or ‘young’, or ‘feminine’. Often that tells you more than the notes themselves, if they sound unfamiliar’.

In a nutshell though, Fragrantica, an informative fragrance website describes each family perfectly so you can understand them better.

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Directly smelling of fragrant blossoms the floral category adds a romantic and often feminine touch to a composition . Popular notes include, Jasmine, Rose, Ylang-Ylang.
Floral fragrances include Viktor & Rolf Flowerbomb, Daisy Marc Jacobs, Lancome La Vie Est Belle, Balenciaga.

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Citruses provide a refreshing and effervescent quality to fragrances, accounting for the top note which tickles our noses with pleasure. Popular notes include Lemon, Mandarin, Orange, Grapefruit, Apple.
Citrus fragrances include: Ck One by Calvin Klein, Issey Miyake L’Eau de I’ssey, Juicy Couture Peace and Love, Cartier Eau de Cartier.

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Fougere compositions include notes of Lavender, Geranium, Moss and Wood. This group primarily includes perfumes for men.
Fougere fragrances include Rive Gauche Pour Homme, Paco Rabanne Pour Homme.

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Fragrances in this category are accentuate warmth and sensuality. Their opulent bouquet includes intoxicating and intensive substances such as Musk, Vanilla, Exotic Resins and Wood are often accompanied with exotic flowers and spices.
Oriental fragrances include YSL Black Opium, Jimmy Choo, Guerlain Shalimar, Prada Amber

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Chypre means Cyprus in French. This sharp scent is based on harmony a of Oak Moss, Labdanum, Patchouli and Bergamot.
Chypre fragrances include Clinique Aromatic Elixir, Clarins Eau Dynamisante, Sisley Eau de Soir, Guerlain Mitsouko

Another great way to finding a new fragrance with minimum effort is to use an independent fragrance finder like FRED on the Perfume Society website. Simply input a fragrance that you like and within seconds it comes back with 6 options of what others you might like and where to buy them, most of which feature in store or on… now if only online dating was that simple.

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