Hot New Arrival…Emporio Armani Diamonds Violet

We’re pleased to announce that the latest addition to the Armani Diamond’s range has now landed in store and online.

If you’re a fan of Gourmand fragrances (notes that smell good enough to eat) then the new Armani Diamonds Violet is definitely a wish-list must-have. Described as a floral-fruity-gourrmand, the fragrance delivers a blend of addictive notes including juicy and exotic fruits of raspberry, passion fruit and lychee, floral notes of violet, Bulgarian rose and lily of the valley, and the best bit….a base of sweet praline, patchouli and vanilla. Mmmm, you can almost taste it.

I’m not a fan of saving fragrances for just the night or just the day. Yes, more luxurious and richer notes work well in the evening and lighter, fresher notes in the day, but I always think a fragrance should be worn as and when the wearer wants to but with this one I would firmly suggest that you don’t go partying without this,  especially if you want to leave an addictive trail that is bound to make those heads turn.

This new ‘It Fragrance’, created for ‘It Girls’ is fronted by British singer Ella Eyre, and I can’t think of anyone more fitting. Ella is absolutely stunning, her voice is incredible and the link between her creative and musical spirit ties in brilliantly with the playfulness and sensuality of this scent. To celebrate the launch and the collaboration, Ella’s latest single ‘Together’ is the official Armani Diamond’s Violet campaign music and we’re loving it here at Debenhams HQ.

All-in-all this is one fabulous new fragrance.


Shop Armani Diamonds Violet



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