New Advanced Genifique by Lancome

Just when you thought it couldn’t get any better Lancôme introduces the New Advanced Génifique.

Inspired by cutting-edge science, the innovative formula featuring Génifique’s powerful complex with added biotechnology-derived ingredient is incredible to the touch and helps to firm and improve skin’s texture, increase elasticity and tonicity and provide lasting hydration so skin feels refreshed, renewed and healthy.

I have been lucky enough to try the new formula and within just 7 days my skin felt incredibly soft and exceptionally radiant. After continued use my skin felt so refreshed that I made it to the shops with out wearing make up and that’s a first. You’re going to also love the exclusive self-loading dropper that gives you the perfect dose of serum for each application.

I caught up with Prini Varsani, Senior Product Manager on skincare to talk about the benefits of the new Advanced Génifique

Sarah Sian: At what age should you start using a serum?

Prini Varsani: When you reach mid 20’s, your skin naturally starts to change. Skin starts looking dull, first fine lines start appearing and you find that your current skincare is not enough to combat these concerns. This is when I would recommend to start using a serum and create a more specific skincare routine for you.

SS: What is the power of a serum? What does it do?

PV: A serum is a concentrate with targeted active ingredients that immediately penetrate into the skin on application. It boosts the benefits of your daily skincare.

SS: Explain why Advanced Génifique is so effective?

PV: It is able to target the 10 signs of youth that you can see and feel, to reveal younger-looking and radiant skin. The beautiful soft and silky texture absorbs so well into the skin, it doesn’t feel like you are wearing anything!

SS: Describe your best-kept secrets on application?

PV: Dispense one drop of Advanced Génifique onto the palm of your hand and distribute it between the palms. Then, press your palms gently all over your face, avoiding the eye area. The warmth of your hands aids the absorption of the serum and feels very luxurious on the skin!

SS: How many times a day should you use it?

PV: Advanced Génifique can be used day or night depending on your skincare concern. I personally use it once a day in the morning to really bring out the radiance of my skin and then I follow with Génifique moisturiser.

SS: When will you start to visibly see results?

PV: You will start seeing visible results in just 7 days! It is amazing the difference it makes to your skin!

SS: Can you use it alone or should it be used in conjunction with another product?

PV: Advanced Génifique should be applied on perfectly cleansed skin, prior to applying your daily moisturiser. However, it can also be used with other serums if necessary such as Visionnaire at night, to help reduce wrinkles, pores and uneven skin tone.

I highly recommend using Advanced Génifique, you won’t be disappointed. Advanced Génifique is also part of our ‘try new skincare guarantee’ which means when you buy the serum you’ll receive a sample to trial before you open the full sized bottle.

Find out more  

Buy the New Advanced Génifique now


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