New Brand Alert: Make Up For Ever Has Landed

We’re pleased to announce that Make Up For Ever is now available in the UK and exclusively to Debenhams Oxford Street, London and online at

Created 30 years ago by Make up Artist Dany Sanz for backstage pros, Make Up For Ever has been the go-to colour brand for beauty professionals and make up enthusiasts around the world and gives today’s women access to all products and savoir-faire of the pro makeup artist world.

Believing that make up is a mean for self-expression, the brand perfects high performing products and make up techniques in order to give self-confidence to every woman. Between exuberance and professional expertise, Make Up For Ever has become renowned for its innovative open-mindedness and for transforming the power of makeup.


Meet the heroes
Get to know Make Up For Ever…here’s a rundown of some of the best-selling products that you can’t live without.

1) HD Powder – Created especially to be both invisible on camera and to the naked eye, this iconic powder in one universal shade sets foundation and matifies to reveal ultimate skin radiance. Perfect for the new selfie generation.

2) Pro Finish Foundation – A unique compact foundation that is formulated to be applied wet  for a sheer semi-matte finish or dry for a full, matte coverage. It’s the cleverest foundation around.

3) Smoky Lash Mascara – The ultra-pigmented formula delivers extreme volume, infinite length and immediate curling action so lashes look emphasised from root to tips. What more could a girl ask for?

4) Aqua Eyes – Available in 26 highly-pigmented shades this waterproof liner stays ‘put’ even under the most extreme conditions so you’ll always look glam whatever you’re doing.

5) Aqua Liner – Following in the footsteps of its sister, Aqua Liner is a high precision waterproof liner in liquid form with an ergonomic applicator so you can line like a pro.

6) False Eyelashes – Dramatic lashes that add depth to your eyes and gives you spectacular results. Put yourself in the spotlight with these must-have falsies.

7) The Rouge Artist Lipstick– An intense lipstick saturated with pigments and moisturising ingredients. Available in 50 shades with 3 different finishes. Start building your ultimate lipstick wardrobe from natural nudes to beautiful bolds.

8) Aqua Lip –  An extremely waterproof pencil that allows to reshape and emphasise the lip contours. Move over Kylie Jenner, you too can get an enviable pout.

Shop Make Up For Ever 

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