Bottoms Up

From the excessive hype generated by Pippa Middleton’s now-famous bum to J-Lo and Iggy Azalea’s hit song dedicated to the ‘Booty’, not to mention those #breaktheinternet Kim Kardashian images, it seems butts have never been bigger.

And we aren’t just talking physical size, but as a cultural phenomenon. Don’t believe us? Well if we tell you that #belfies (bum selfies) are now a thing, you might change your mind.  Since Jennifer Lopez kicked off the bottom craze back in 2000 in a now-iconic derriere-hugging Versace gown, followed swiftly by the release of Destiny Child’s Bootylicious track in 2001, it seems the answer we want to hear to the age old “Does my bum look big in this?” question is now a resounding “yes”! Our obsession with a fuller derriere has been fueled further recently by an influx of new curvaceous ‘it’ girls from Beyonce to Nicki Minaj, and of course the Kardashian sisters.

bum boosting jeans

Left to right: Iggy Azalea, Jennifer Lopez and Kim Kardashian

While some women are taking drastic measures to enlarge their derrieres, there’s simply no need. If you fancy enhancing your assets, look no further than our J by Jasper Conran bottom-boosting jeans. Adding up to two extra inches to your derriere, the innovative jeans use a clever combination of cheek-enhancing cut, expert tailoring and heavier denim strategically built-in to lift and accentuate for an instant bottom boost so you too can be booty-ful (sorry) in no time.

shape enhancing jeans

Whether you fancy a boost in the derriere department or are quite happy with what you’ve got thank-you-very-much, there’s no denying, of late, it’s definitely “all about that bass”.

Shop shape enhancing jeans

(Images courtesy of Everett Collection/REX, Startraks Photo/REX and  Broadimage/REX)

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