How to get snapped at LFW…

With London Fashion Week starting this Friday, September 12, we’re excited for a bevy of reasons. For general fashion industry action, for the spring/summer shows of our own Designers at Debenhams, and for photo ops. Yes – admittedly, everyone loves a street style cred (even model Elena Perminova, pictured above). Here’s how to get one. 

Street style photographers hang around the shows at Somerset House at selected venues in spades, catching the best style and trends of the moment – so luckily, you don’t need a show invite to get in on the action. But with the hordes of stylish fashion editors and models that flock to the shows, how do you stand out as a worthy subject? Here are a few accessories, styling features and more that street style photographers love:


This one is really key and costs you nothing. Many photographers have confessed to hating it when hopefuls parade around waiting to be photographed – and fair enough. Obviously you want to be photographed,  but looking eager is counter-productive and uninspiring. So even if you’re walking aimlessly, learn to walk like you’re walking somewhere as per the French Vogue ladies above. Or at the very least, stand in a corner and scan the daylights out of your LFW schedule.



Some things never change in the fashion industry and one is a periodical fixation on a particular accessory. And it’s usually a handbag. And it’s always expensive. The past year, it’s been the Céline Trapeze bag (pictured above), among others.We have to admit, it’s not just hype, it is in fact a very attractive shape. Luckily, the wing-shaped accessory trend has also been done very stylishly by Fiorelli and J by Jasper Conran.



A large fan, fancy umbrella, anything novel that’s a possible conversation point. A fashion runway illustrator friend of mine often sketched on her easel outside shows and was photographed to death for creating such an artful and unexpected scene. This also got her picked up by a cute French guy. Chic outfits and bicycles (as demonstrated by fashion blogger Soraya Bakhtiar above) are also kryptonite to photographers.



Not literally, as in asking for your photo to be taken, but on your clothes and accessories.  Street style photographers love slogan tees, jumpers, or necklaces – such as the Lanvin ‘Love’ necklace worn by Giovanna Battaglia, above. It could be that the slogan adds to the overall communicative feel of the outfit, often capturing a cultural zeitgeist, but one thing’s for sure – we see lots of slogans in the ‘best-dressed’ round-ups post fashion week.


Mira Duma

Wearing one predominant colour will always be a thing. First it was all-black, then all-white, and now above all others, blue has been chose as the colour of the season. Head-to-toe blue (with minor accents) as seen on style queen Miroslava Duma above, is a big trend. Read more on our blue trend musings here.

Lastly, it helps to do some research and learn what all the major street style photographers look like – particularly helpful when you’re pretending to avoid getting photographed at all costs. Bonne chance!


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  1. Pingback : London Fashion Week: Street Style - The Daily Debrief

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