SS15 Trend: Seventies Chic

This summer the fashion world has traveled back in time, reinventing the seventies as the most-wanted trend this season. So dust off your bell bottoms and dig out your gypsy blouse because it’s time to embrace the bohemian mood.

A combination of Summer of Love and Woodstock set the scene for this free-spirited trend. From fringing to flares, platforms to prints, we can’t wait to adopt the seventies style this summer…

On the Catwalk

On the Catwalk

From left: Karen Walker, Saint Laurent, Gucci, Valentino

The seventies revival was one of the biggest influences on the spring/summer ’15 catwalks. Some designers took inspiration from groupies by adding a touch of rockability, while others opted for a weightless and colourful hippy vibe. Specific seventies references included suede jackets at Gucci, ethereal printed gowns at Valentino and platforms courtesy of Saint Laurent. This relaxed and carefree aesthetic has been welcomed with open arms by the fashion elite, quickly becoming a firm favourite with fashion bloggers and street stylers.

How to Wear It

While it may be at the height of fashion, there’s never been a trend more wearable and versatile. There’s a seventies influence for everyone to adopt; whether channeling your inner teen groupie or a peace-loving hippie, this trend is all about the ease and fun of dressing.

Seventies outfit and street styleGet the look– from left: Oasis suede jacket (coming soon), Miss Selfridge floral flared trousers, Star by Julien Macdonald printed blouse (coming soon), Faith coral buckled wedges (coming soon), Butterfly by Matthew Williamson blue suede bag (coming soon), Butterfly by Matthew Williamson hoop earrings.

Textures and bold colourful prints are key to recreating the look – think fringing, tan suede, lightweight chiffon, floral patterns and denim. The haute hippie dress and the suede jacket are ideal options for the most avid seventies fan and we expect to see this look in abundance at the upcoming summer festivals. If you prefer a more subtle touch, simply swap your skinny jeans with a flared style and add platforms for a seventies inspired spin on your daytime look.

Whether you choose to add a little kick to your jeans or go all out in a bohemian chiffon maxi dress, there are no rules to this free-spirited trend so just go with the flow.

Shop the trend

(Top image courtesy of WSJ magazine as seen on frankieandpearl.tumblr. Other images courtesy of and lacooletchic)

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