The Denim Difference


There are few items that can be embraced equally by both men and women but that’s the unique nature of denim. Universally flattering, denim is the biggest trend for spring/summer ’15. 

Every man needs to own a piece of denim because it’s not only durable and rugged but it’s never been more stylish. The trustworthy fabric may be one of the most widely coveted materials but this season it has been given a whole new lease of life. Here’s even more reasons why you should be wearing the wardrobe staple this season.

On the Catwalk

On the Catwalk

From left: Prada, E.Tautz, Dior Homme, Tom Ford

Prada showcased the gender neutral nature of the fabric with both male and female models strutting down the catwalk in strikingly similar denim designs. His and hers equality was at the heart of the show, however Miuccia Prada declared that the clothes were “not unisex but about a look that is able to translate seamlessly from man to woman in its own distinctive way”. The off-duty fabric was also supported by appearances on the catwalks of Saint Laurent, E.Tautz and Tom Ford.

Usually high fashion trends are exclusive and elite clubs but that’s why denim is the exception. The fabric is accessible to all and is still the favourite piece in our wardrobes. The only difference this season is how you wear it; the fabric has been transformed into smart jackets and trousers, making the fabric truly office worthy. Don darkened, neat and sharp lines for the most fashion forward denim look. But if you must be casual, double denim is a trendy daytime option.

The Icons

While it’s unlikely you’ll find someone without a piece of denim in their wardrobe today, it has been widely embraced throughout history. Here are some of the famous faces that have made the iconic fabric the wardrobe staple of today.


From left: James Dean, Elvis Presley, David Beckham

Tips to Steal:

James Dean: Dean captured the rebellious spirit of denim by pairing it with rockstar pieces on the set of Rebel Without a Cause. A white t-shirt, leather jacket and slick-rick hairstyle is sure to cause the girls to stare.

Elvis Presley: Elvis may have said that he didn’t like wearing denim, as it reminded him of his poor childhood, but we think he looked great in his blue wares. He showed double denim at its best- pair two different shades of blue for an effortless look.

David Beckham: The footballer has come a long way since the days of baggy oversized jeans in the 90s. Now he opts for the most fashion forward dark denim for a smart and ultra slick look- pair with shades and a blazer to join the cool crowd.

The Edit

The denim edit


Shop the edit– from left: Wrangler jeans, Red Herring denim grandad shirt, Burton blue denim grandad shirt, Burton navy denim grandad shirt, Joe Browns denim jacket, Vans denim blue canvas shoes.

We know you love denim so we’ve decided to offer 20% off* selected men’s denim for a limited time, making your SS15 wardrobe even more affordable.

Denim is a trend for both women and men so check out our women’s denim edit.

Men’s jeans

*Offer ends February 22 2015.

(Images courtesy of SNAP/REX, REX, C. Everett Collection/REX)

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