The Plum Diaries

Although it’s easy to be skeptical about men’s colour trends – everyone knows men stick to grey, blue and black – right? Right? Not quite. This season’s hottest hue is a tad on the warmer side yet still tastefully masculine and distinctly wearable.  

Shades of berry, plum, burgundy and bordeaux conjure up images of decadent forest fruits and vintage wine and define this autumn/winter season’s colour trend – not that this classic palette will ever date.

Work these hues into your wardrobe for a sophisticated statement. There are three key ways to work this colour: as a full suit to a special event (not to the office), one separate (jumper or trousers), or as an accent with an accessory in the form of a tie, hat or shoe.

The plum-hued suit from luxury Italian fashion house Ermenegildo Zegna  has become somewhat of a menswear cult staple, having been worn on the red carpet by a roster of dapper gents, including Ryan Gosling, Bradley Cooper, Andrew Garfield, Ed Westwick, Dev Patel, and Joe Jonas.

Shop this edit:  Ribbed beanie – Red Herring, Pack of two jacquard ties – Thomas Nash, 4 in 1 purple pocket square – Hammond & Co. by Patrick GrantPlum royce long sleeve t-shirt, Burgundy mallard bowtie – Hammond & Co. by Patrick Grant, Dark red knitted bowtie – Hammond & Co. by Patrick Grant, Wine suede lace up shoes – Red Herring, Wine Brooklyn Bikers t-shirt – Joe Browns, Wine ribbed braces – Osborne, Wine floral jacquard shirt and tie set – Stvdio by Jeff Banks, Wine truly unique trousers – Joe Browns, Wine silk boxers – Thomas Nash, Wine spotted silk pocket square – Hammond & Co. by Patrick Grant

As a rule of thumb, one should avoid head-to-toe colour looks. Particularly in this instance, as no one wants to be referred to as Professor Plum.

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