Debenhams’ Beauty & Occasion Gala 2016

Last week, Debenhams hosted the first beauty & occasion gala in the bistro of our Oxford Street store. As part of our sponsorship with the UK Blog Awards we teamed up with the founder to put on this successful blogger event tailored to beauty & fashion savvies.

After sponsoring the UK Blog Awards for the second year, Debenhams wanted to socialise with the finalists to give them the best fashion & beauty advice for the awards ceremony at the end of the month. Alongside the Cosmopolitan Awards, which we also recently sponsored, this annual event celebrates the best of bloggers within lifestyle, fashion, beauty, green eco and much, much more. The awards ceremony is taking place at the end of April but to give our finalists a little inspiration, we wanted to mingle with them and find out a little more about their blogs.

After arriving at the bistro, the room was filled with our beautiful occasion wear ranges for all of our blogger guests to see. Our beauty brand, Nails Inc. were there giving manicures and other beauty tips for the perfect awards ceremony look. Canapes and champagne circled the area while we caught up with the up and coming bloggers who succeeded in making it to the finalist stage of the UK Blog Awards. Take a look at the photos below to see what we got up to at this event…


The bistro looked far from a restaurant with all of this amazing occasion wear, which bloggers were able to try on & buy after the event.

In addition to women’s occasionwear, the event also featured a range of men’s clothing & accessories with the latest products from our leading designers on display. Milton Keynes blogger, Nick who writes at //// noted, “The menswear range at the event is fantastic. It really highlights that Debenhams have a strong proposition, particularly with brands like Hammond & Co.”.



Jenny Packham & Debut were some of the brands showcasing their dresses on the evening. We love the patterns and colours of this season’s ranges, to shop our wedding guest picks make sure you check out our wedding guest outfit guide.



There is nothing better than snacking on canapes and drinking Prosecco after a long day of work, it was lovely socialising with everyone that came including our PR team & Digital Marketing team.


Beki, the organiser, was captured below catching up with bloggers. She let us know what she thought of the event:

“It was great meeting all of the bloggers face-to-face, today, we email too much, it was lovely getting to know everyone a little better.” Take a look at her own blog here

You can enter her blogger competition that is currently being hosted on the UK Blog Awards website here. The competition gives bloggers the opportunity to design their own inspirational page with Debenhams that readers can shop.


The Nails Inc. manicurists were busy at work with fashion & beauty bloggers. They made sure that your hands were looked after and brightened up with a pop of colour.



In-store personal shoppers came down to speak to the bloggers about future collections and ways to wear a dress for the awards. Everyone seemed to enjoy the advice along with a real view of how dresses looked when styled properly.


We loved coming to this event and speaking with all of the blogger’s shortlisted for the UK Blog Awards and we wish everyone the best of luck for the ceremony at the end of the month. Make sure you enter Rebecca’s competition on the UK Blog Awards website for your chance to design your very own personalised edit and to win an outfit worth £200. 

Enter the occasion wear competition here.

Photography by Cindy Cheng.

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