Following the launch of MAKE UP FOR EVER new make-up counter concept in May 2016 at Sephora Champs Elysées in Paris, this worldwide exclusive is now coming to the UK!


GO PRO MAKE UP is soon to launch at DEBENHAMS Oxford Street to reinvent customer experience with a customized, disruptive and interactive concept based on the latest new make-up trends.

GO PRO MAKE UP is a unique, dynamic and innovative service with educational tools to teach consumers how to apply, perfect and master make-up trends by themselves using their chosen MAKE UP FOR EVER products at home.


The concept? With a design inspired by the sushi bar conveyor belt, GO PRO MAKE UP is led by our expert MAKE UP FOR EVER Make-up Artists that are on site to share their love for make-up and educate customers on professional techniques created by MAKE UP FOR EVER. Customers will be seating around, discovering and experiencing the different GO PRO make-up trend boxes circulating on the conveyor bar.

To each box a specific trend: each of them contains a face-chart created by our MAKE UP FOR EVER professionals and the appropriate products to create the look. Customers are invited to select a specific box, and follow the product step-by-step approach from the face chart by themselves with our pro Make-up Artists advice.

The Make-up boxes are created based on 3 different themes: must-have make-up techniques, trends of the moment and looks of the month. Those boxes can be customized to create a unique customer experience.

GO PRO MAKE UP will hold masterclass, renowned Make-up Artists and exclusivities: the must-be spot for all makeup addicts.

GO PRO MAKE UP is a unique breakthrough in-store concept, reinventing customer experience with a new customized and educational approach around the most wanted trends of the moment.

GO PRO MAKE UP will be available exclusively at Debenhams Oxford Street, London from 7th October 2016.

In the meantime, you can shop Make Up Forever online at Debenhams 

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