The Spectacular Twitter Experiment

The Debenhams New Season Spectacular is kicking off on Wednesday 9 September and as usual we’re expecting a lot of people in our stores hunting for offers.

In expectation of a surge in traffic flowing through our doors, we’ve been looking at new ways to continue offering top-notch customer service during this busy period.

Our solution is the Twitter Assistants experiment. This Wednesday, 9 September, for one day only, six members of Debenhams staff in the Oxford Street store will become Twitter Assistants – answering and responding to customer requests via the social network. There’ll be one Assistant on each floor of the building, answering queries from anyone using the service on their mobile whilst browsing in-store or those sitting at work itching to join the fun. As it’s an experiment we’re not sure what questions will be asked or how people will engage with our Twitter Assistants but we’re really looking forward to finding out.

To take part: Customers simply need to send a message to @debenhamsretail, including the phrase #debenhams within the message. We’ll then do our best to make sure you receive an answer as soon as possible. Drop us a tweet on Wednesday, we‘re looking forward to talking to you.

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